Rick Oppedisano serves as a partner with Asterisk Creative, and is the company's brand strategist. Rick's expertise in strategy, integrated marketing, technology, and interactive design is an integral part of Asterisk Creative's engagement philosophy.">
RICK OPPEDISANO - Episode 105
Rick Oppedisano serves as a partner with Asterisk Creative, and is the company's brand strategist. Rick's expertise in strategy, integrated marketing, technology, and interactive design is an integral part of Asterisk Creative's engagement philosophy. Over the past 7 years, Rick has played pivotal roles on brand identity and design teams for Bayer Pharmaceuticals, IBM, iXL, Nortel Networks, and Bank of America. At IBM, Rick led the design arm of a divisional marketing effort that resulted in the successful relaunch and eventual sale of that division. While consulting, Rick worked with large clients such as Volvo, BellSouth, and Engage, Inc., interpreting each client's business goals, and matching those goals to a creative and effective marketing plan.
About this Episode
In this episode Rick Oppedisano discusses:
A heritage of entrepreneurship
Childhood
College life
Firsts jobs
History of branding
Branding today
Starting Asterisk Creative
Creative methods of finding clients
Creating a competitive edge
Expanding a small business
"People research on the internet and buy offline. Where branding comes in is giving them all the knowledge they need to make their decision."
Rick Oppedisano serves as a partner with Asterisk Creative, and is the company's brand strategist. Rick's expertise in strategy, integrated marketing, technology, and interactive design is an integral part of Asterisk Creative's engagement philosophy. Over the past 7 years, Rick has played pivotal roles on brand identity and design teams for Bayer Pharmaceuticals, IBM, iXL, Nortel Networks, and Bank of America. At IBM, Rick led the design arm of a divisional marketing effort that resulted in the successful relaunch and eventual sale of that division. While consulting, Rick worked with large clients such as Volvo, BellSouth, and Engage, Inc., interpreting each client's business goals, and matching those goals to a creative and effective marketing plan.
